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Get stuck into our best ever range of cuddly soft toys and more!

Shop Our Collections

The very latest and greatest additions to our range.

NICI's Newest Arrivals

We're more than just soft toys! Well... mostly soft toys... but also these!

Shop Our Accessories

All the latest NICI news and NICI views.

From the NICI Blog...
New NICI cushions invite you to chill out!

Whether as a cushion, cuddly friend, couch buddy, collector's item or loyal travel companion, our Chill-NICI cushions melt hearts and are the perfect gift for any occasion and any age! With their unique design, colourful look, extremely soft texture and cute appearance, our six enchanting animal characters are guaranteed to suit every taste and mood. The cushions are made from a high-quality NICI plush material and come in two sizes - 20cm and 30cm. They have a pouch to hide small treasures and a marshmallow fluffy filling, which returns to its original shape after the Chill-NICI animal has been cuddled, squeezed and loved!


NICI Celebrates Love

Meet our fluffy Love Classic pussycats! Both Fluffy and Cute are available in multiple sizes, keyrings, plush magnets, mugs and more!


Welcome to the official UK home of NICI

NICI cuddly toys and gift items have been putting a smile on the faces of children - as well as grown-ups - for more than 30 years.

NICI friends, such as the sweet unicorn Theodor or the funny Jolly Mäh sheep, bring along large collections. No matter whether you are looking for something for a day at school, for the office or for your home: Our cuddly toys, stationery items, and interior decorations accompany you everywhere you go and put you in a good mood. Little ones love the educational toys from the My First NICI collection, which is especially geared to the needs of babies and toddlers. The cuddly Sleepyheads soft toys with their nightcaps have become an integral part of the bedtime-ritual in countless families with young children.

At NICI we value top quality products and top safety standards. Our designers and product developers put all their skill and love into their creations.

Find out more about where we come from and what's important to us here.

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